WordWatch is an automated bid management for Google AdWords & Google Shopping. The service is targeted specifically to small business advertisers who understand the ROI value of their ads but who do not have the skills, time or money to outsource or manage their campaigns.
WordWatch is a web app for AdWords advertisers that want to run their campaigns in-house. It applies its powerful algorithms every night to continuously optimize your campaigns; getting you more clicks and conversions while you focus on your business.
With its twin brother, DataFeedWatch, the service also helps merchants and agencies with data feed optimization, product listing ads and Google Shopping. Managing campaigns for Google Shopping or other shopping engines can only be successful if the merchants controls the product data feed. By re-mapping his feed, he can make sure he meets Google’s feed requirements and that his feed is 100% in line with his commercial objectives.