Brainient

Brainient

Brainient builds tools that help agencies turn existing video ads into interactive experiences. The company helps publishers, agencies & brands generate more results through video, by making video content interactive. Brainient is a Seedcamp winner, a The Next Web runner-up and part of the UKTI Global Entrepreneurship Programme.

Brainient’s technology helps advertisers increase the engagement and performance of their video adverts through the company’s two products: BrainRolls, an interactive video platform that enables advertisers to insert rich-media interactive elements into their video ads and BrainAds, the first and only personalised video retargeting platform in the world. The company has enjoyed exceptionally strong growth through 2011, with nearly 100 campaigns served over the year for customers like Samsung, Volvo, Canon, Zoopla and GlassesDirect. BrainRolls generated, on average, three to five times higher CTRs than non-interactive pre-rolls, and customers saw click-to-sale conversion rates of up to 10% with Brainient’s personalised video retargeting platform, BrainAds.